Nowadays, consumers want to trust companies and products, and they are game for that if only they have knowledge of the people marketing to them. Marketing is now about the individual and this makes the niche social media influencers more essential than ever.
This is nothing obscure because oral communication was the initial marketing strategy and has been the most wanted for years. What is new is who is created a trusted source, and how consumers engage with them.
However, how possible is it for you, a niche business, exploit social media influencers to grow your brand?
A drilling on how to improve an influencer marketing plan and discover the best niche influencer for you and your product is given below.
Make a plan for niche influencer marketing
Sending messages to influencers all over the place expecting they’ll upgrade your product is not ideal.
Before contacting anyone, have a elaborate plan, work out what the aim of your campaign will be. Are you planning on promoting a specific product? Are you trying to boost your userbase in a certain region or demographic? Substantial goals will aid you and your influencer reorganise your ideas.
Having pondered on a goal, Be certain you know enough about the niche you’re marketing to. Knowing your niche will let you know what type of influencers they reply to.
You have to be sure of how much money you are ready to pay influencers and for how long. In determining what category of influencer you’ll contact, this is one of the important facts.
Categories of social media influencers
Not all influencers are created equal: customer influence exists on different levels, and different products are destined for different Influencers.
You have to decipher what you’re expecting to gain precisely with their cooperation before employing the assistance of a social media influencer. This trashes your goal discussed above.
Are you seeking to build the profile of your brand to a new audience? Or persuade niche consumers about your products’ quality? Your answer to these questions will help you shortlist the level of influencer you want to contact.
Although each has their uses, categories of influencers are reliant on how much followers they have. Mega-influencers, with not less than 1 million followers, are at the high end of the scale. These are the celebrities who are normally popular in their own right besides social media.
In contrast, Macro-influencers have lesser followers — around about 100,000 and 1 million — and have most times acquired their following only via social media. Consequently, they usually have a general product area that they engage in and support.
Then, Micro-influencers highly take interest in their specific field but have less than 100,000 followers. They might not approach much users, but the ones they do approach obey recommendations most times.
Nano-influencers are the final and smallest group. They are normal social media users that have high-user participation like Micro-influencers but will typically have less than 5000 followers. This category usually trades in simple relatable content. You will be looking at various levels of influence depending on your market
Because Mega-influencers hallows their products as aspirational and prestigious, expensive items with notable brand presence mainly go for it; analyse Cartier or Prada.
But you might acquire a lot more bang for your buck by going with Micro or Nano-influencers if you specify niche items for small interest hobbies.
How to find influencers?
It’s time to go out there and find who you can catch as soon as you’ve known your marketing plan and the type of influencer you’re looking for. Fortunately, there are a number of services ready to assist with the finding process.
Awario gives matchless understanding into social media trends across different platforms and is an excellent place to discover superior influencers in particular niches. The tool also links you to the influencers and assist you in building a relationship with them in a more ordinary, business-like environment rather than on the platforms themselves.
Traackr is like the social network for influencers, I love it. It’s friendly, easy-to-use and still a great way to connect to a huge variety of companies.
A service like BuzzSumo might be more up your street if you have content management problems. This helps you keep track of different content creators and content research over blogs ae social media.
This article actually just touched the surface of social media influencers, because as soon as you’ve discovered one, it’s on you to sustain that relationship.
The best influencer campaigns rely on long-term collaboration and mutual respect, something that you and your influencers will have to figure out within yourselves.